Let’s go for a scuba dive. Explore the reef that is your offering. Meet the characters and critters who populate the place and make it interesting. Discover how they live together symbiotically. And how they don’t. This is the learning stage. Nothing is decided while under water. We just hold our breath and drink in the wonder of it all.

From deep below the sea, we now blue-sky it and ponder the possibilities. We rule out nothing (yet). Anything that doesn’t defy the laws of science is possible (and even those things may be possible, but I can’t help you with them). My attitude is to consider everything.

While the creative department always pushes for something big, fresh, original, and on-message, your finance people probably have other ideas (unless you’re a government agency)! This is where we figure out how to deliver the killer concept within your fiscal constraints.

This is the final step. It’s where we deliver your irresistible message in the manner and medium we’ve agreed will tap those emotions and encourage your audience to act. And buy.