The operative word is MIX. 

While it all starts with words, I offer my clients something more: a powerful blend of behavioral science, psychology, immersive technologies, film, performance art, and design. I stay ahead by tracking leading thinkers and emerging trends, while also tapping into timeless ideas that never lose their relevance.

I’m also a mixologist in my management style, influenced by two key figures.

From William M. Gaines, founder of MAD Magazine, I learned the art of building unwavering loyalty. Gaines created a company that thrived for four decades without a single losing quarter. His team stayed with him for over 25 years after his passing, drawn by his constant support and praise for their work. His approach continues to resonate with me decades after his death.

From the supervisor at the company where I won an Emmy, I learned this invaluable lesson: “Don’t blame. Just fix.” This philosophy fosters a culture where problems are addressed head-on, enabling my team to resolve issues quickly and move forward with no friction.

Creativity has been a part of me since childhood, but my path was set the day I visited Disneyland’s Haunted Mansion. Like many, I marveled at the ride, but I was compelled to reverse-engineer the experience. How did they make the ghosts float? How did they project the ghoul into the ride car between my father and me? How did they make the eyes on the statue follow us? My fascination with Disney Imagineering only grew from there. I studied the parks and even wrote a school report on Walt Disney’s original plans for EPCOT. Eventually, I got to live that dream. I wrote shows for Disney and explored the inner workings of the Disney parks. I also got to design theme park rides with the executive who built Universal Studios Orlando. Thanks to him, I even went beyond my dream and co-wrote a Nickelodeon show that sold out Madison Square Garden.

Why would any of this matter to you? Because what I do is create experiences. Whether a person is reading a page of text, immersing themselves in VR, or visiting an exhibit at a trade show, my goal is to pull them into a world, evoke emotions, create lasting memories, and inspire action.

Now, I invite you to take action. Reach out, and let’s discuss how we can craft your message together in the most meaningful and imaginative way.