About.

About.

Emmy Award

MM+M Award

Telly Award

Behind Irresistible Words...

Chief Content Idea Concept Campaign Experiential Mixologist

Jeff Ginsberg Writer, Producer, Creative Director, and

This is who I am...

  •  I am always psyched by the creative process and the energy of open-minded teams
  •  I strive for quality and originality over quantity and convenience in my solo and team projects
  •  I coax the best out of people and led a team to an Emmy Award win
  •  I believe strategic thinking and a dose of psychology are vital to building powerful content, campaigns, and communications
  •  I am a writer with an art, photography, and entertainment background–perfect for a creative director
  •  I know that great ideas are independent of budget, yet treat the bottom line as if it’s my own money
  •  I encourage collaboration over confrontation and problem-solving over blame
  •  I aspire to manage creative people in the spirit of William Gaines, the Founder of MAD Magazine, who built a loyal team, never had a losing quarter, and always had a lot of laughs
  • I challenge my people, gently push them out of their comfort zones, and make sure they know I appreciate their good work and creative contributions
  •  I build engaging, cohesive content across platforms and formats
  •  I always aim for success, learn from mistakes, and try again… smarter
  • I lead by example and teach rather than boss
  •  I listen, learn, and adapt to new information
  •  I always remember that we’re talking to people (sometimes with serious issues), not entities
  •  I inspire my team to try new ideas to attract, compel, and convert our target audience
  •  I leverage data, when available, to inform our strategies and designs
  •  I aim to elevate the brand
  •  I strive for never-ending improvement, where subtle adjustments lead to massive gains
  • I embrace the power of teamwork and the wisdom of Margaret Mead who said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

Jeff Ginsberg is an award-winning writer, producer, and creative director with experience at broadcast & cable networks, media companies, ad agencies, and more than 100 corporations in many fields. He is an enthusiastic and energetic content creator who excels at TV programs, videos, trade shows, live events, animation, digital, interactive, web, AR/VR, and mobile games. His varied background includes producing an Emmy-winning series hosted by Bill Nye (the Science Guy), writing and producing TV segments covering the Oscars and Golden Globes, co-writing a live show that sold out Madison Square Garden, designing theme park attractions with the executive who built Universal Studios Florida, producing the Jazzbury Park Festival at the Stone Pony in Asbury Park, creating a comedy event at YouTube Space NYC, coordinating children’s television networks around the world (and scientists at McMurdo Station, Antarctica) to create special segments for a Nickelodeon TV series, creating a winning campaign that boosted a pharma brand’s website traffic by 140%, co-writing a screenplay about baseball in Babe Ruth’s apartment, and scheduling LL Cool J’s first interview on Entertainment Tonight.

Jeff graduated with honors from New York University’s Tisch School of the Arts and continuously pursues professional development in emerging fields such as immersive media, artificial intelligence, transmedia storytelling, fintech, human-centered design, digital marketing, and social media.

 

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